In the fast-paced digital marketing landscape, Subway has emerged as a beacon of innovation, masterfully revitalizing the application of Marketing Mix Models (MMMs). Once perceived as obsolete, MMMs have been rejuvenated into indispensable tools for assessing the effectiveness of marketing strategies....
Simpsons-style marketing
The Simpsons, the animated series that has captured the attention of millions around the world for decades, emerges as an unexpected master of the art of marketing. In commemoration of World Simpsons Day, we'll delve into how this iconic...
WhatsApp: The key marketing tool.
WhatsApp has become an essential tool for digital marketing. With more than 2 billion global users, this application offers a direct and personal channel to connect with potential customers. The integration of WhatsApp marketing in digital...
Meet Sora from OpenAI!
OpenAI, the leader in artificial intelligence innovations, surprises us once again with its latest breakthrough: Sora. This cutting-edge tool, designed to generate videos from textual descriptions, is positioned at the epicenter of a revolution in the field of...