Spotify is expanding its horizons beyond music and podcasts, venturing into the realm of online education with video courses. This new approach aims to leverage its large user base to deliver learning in a way that...
LinkedIn innovates with TikTok-style videos
This development highlights users' growing interest in quick and engaging content, similar to what TikTok has popularized. In a bold move to stay ahead of digital trends, LinkedIn is testing a new...
Driving digital business in key industries with Salesforce
In today's digital age, transformation has become a constant, especially in the business world. The pandemic accelerated this change, forcing industries to adapt quickly in order to survive. In this context, Salesforce emerges as a fundamental pillar, offering...
Google against clickbait: The new era of SEO
In a bold and potentially transformative move, Google has announced significant changes aimed at combating artificial intelligence (AI)-generated spam and clickbait in online search. This new policy, designed to reduce low-quality content and...
Advertising effectiveness: Success stories.
In an increasingly fragmented advertising environment, media consolidation emerges as a key strategy to optimize advertising effectiveness and maximize reach. In this blog, we will explore how leading brands have achieved significant benefits by unifying their media buys and...