Spotify está expandiendo sus horizontes más allá de la música y los podcasts, incursionando en el terreno de la educación en línea con cursos en video. Este nuevo enfoque pretende aprovechar su amplia base de usuarios para ofrecer aprendizaje en una…
LinkedIn innovates with TikTok-style videos
Este avance pone de manifiesto el creciente interés de los usuarios por contenidos rápidos y atractivos, similar a lo que TikTok ha popularizado. En un audaz movimiento para mantenerse a la vanguardia de las tendencias digitales, LinkedIn está probando una nueva…
Driving digital business in key industries with Salesforce
In today's digital age, transformation has become a constant, especially in the business world. The pandemic accelerated this change, forcing industries to adapt quickly in order to survive. In this context, Salesforce emerges as a fundamental pillar, offering...
Google against clickbait: The new era of SEO
In a bold and potentially transformative move, Google has announced significant changes aimed at combating artificial intelligence (AI)-generated spam and clickbait in online search. This new policy, designed to reduce low-quality content and...
Advertising effectiveness: Success stories.
In an increasingly fragmented advertising environment, media consolidation emerges as a key strategy to optimize advertising effectiveness and maximize reach. In this blog, we will explore how leading brands have achieved significant benefits by unifying their media buys and...