In today's digital age, transformation has become a constant, especially in the business world. The pandemic accelerated this change, forcing industries to adapt quickly in order to survive. In this context, Salesforce emerges as a fundamental pillar, offering...
Google against clickbait: The new era of SEO
In a bold and potentially transformative move, Google has announced significant changes aimed at combating artificial intelligence (AI)-generated spam and clickbait in online search. This new policy, designed to reduce low-quality content and...
Advertising effectiveness: Success stories.
In an increasingly fragmented advertising environment, media consolidation emerges as a key strategy to optimize advertising effectiveness and maximize reach. In this blog, we will explore how leading brands have achieved significant benefits by unifying their media buys and...
Unlocking MMM potential: Subway's strategy.
In the fast-paced digital marketing landscape, Subway has emerged as a beacon of innovation, masterfully revitalizing the application of Marketing Mix Models (MMMs). Once perceived as obsolete, MMMs have been rejuvenated into indispensable tools for assessing the effectiveness of marketing strategies....
Simpsons-style marketing
The Simpsons, the animated series that has captured the attention of millions around the world for decades, emerges as an unexpected master of the art of marketing. In commemoration of World Simpsons Day, we'll delve into how this iconic...
WhatsApp: The key marketing tool.
WhatsApp has become an essential tool for digital marketing. With more than 2 billion global users, this application offers a direct and personal channel to connect with potential customers. The integration of WhatsApp marketing in digital...
Meet Sora from OpenAI!
OpenAI, the leader in artificial intelligence innovations, surprises us once again with its latest breakthrough: Sora. This cutting-edge tool, designed to generate videos from textual descriptions, is positioned at the epicenter of a revolution in the field of...
Apple GPT: evolution on your iPhone
In the exciting world of technology, Apple stands out once again. Today, we take you to explore how artificial intelligence (AI) is transforming iPhones, opening up a universe of possibilities. Imagine an iPhone that transcends known boundaries....
Revolutionize your business with CRM
In the digital era, a CRM has become an indispensable tool for any company. It is not just a software, but a comprehensive strategy to manage and improve customer relationships. At 99 Degrees, we understand the...
TikTok: your new online store
Discover how TikTok Shop is transforming e-commerce, offering a unique experience for both buyers and sellers. This short guide will immerse you in the world of TikTok Shop, from how it works to how you can make the most of this platform in...