Empower your UX/UI design with Artificial Intelligence: Essential tools and strategies UX/UI design has become a key part of creating engaging and functional digital experiences. With the irruption of artificial intelligence (AI), designers now have access...
Marketing Revolution: Campaigns with Business Intelligence
The Future of Marketing: How Business Intelligence is transforming the personalization of advertising campaigns. In the digital world, marketing personalization is key to effectively connecting with consumers. Business Intelligence (BI) is changing the way marketing campaigns are...
Master Storytelling with Pixar Rules
Master the Art of Storytelling: The 10 Essential Rules According to Pixar. Storytelling is a powerful tool that, when handled skillfully, can transform the way an idea is communicated. Pixar, renowned for its mastery of storytelling, has...
Chatbots and AI: Revolutionizing Business Communication
Chatbots have become indispensable allies for companies seeking to improve customer service and automate simple tasks. These programs, powered by artificial intelligence (AI), allow automated conversations with users, providing fast and effective responses...
Optimize campaigns with AI and maximize marketing ROI
Artificial intelligence (AI) is revolutionizing performance marketing, a strategy focused on concrete results such as clicks and conversions. With AI, companies can take their campaigns to a new level of accuracy and effectiveness, automating processes, analyzing data in a more accurate and...
How Disney is changing CTV advertising
Disney has taken a bold step into the world of digital advertising, launching innovative products on its CTV platforms that promise to change the way brands interact with their audiences. These new formats include "advergames" and interactive ads...
CRM Market: Outlook and growth to 2032
The CRM market is experiencing significant growth, driven by increasing demand for technology solutions that improve customer management and optimize business operations. This market is expected to continue to expand at an accelerated pace through 2032,...
Guide to measuring OOH audiences
Outdoor advertising has evolved significantly in recent years, integrating new technologies and methods to capture the public's attention. Effectively measuring OOH (Out Of Home) audiences has become a crucial task for companies seeking to reach their target...
SEO: Improve your online visibility
Search engine optimization, or SEO, is essential to any digital marketing strategy. Here are the basics to improve your search engine visibility and drive more traffic to your website. What is SEO...
CTV and Linear TV Advertising: Equality in 2028
The advertising landscape is changing rapidly, and Connected TV (CTV) is leading this change. According to eMarketer, CTV will reach a similarity with linear TV in terms of ad spend by 2028. This year, it is expected that the...