Disney has taken a bold step into the world of digital advertising, launching innovative products on its CTV platforms that promise to change the way brands interact with their audiences.
These new formats include advergames and interactive ads that allow users to buy products directly from their screens, also known as shoppable ads.
What are Advergames and Shoppable Ads?
Advergames
These are interactive games designed specifically to promote a brand or product. They integrate the gaming experience with advertising, allowing users to interact in a fun way with the advertising content.
By offering an immersive experience, advergames not only capture the user's attention, but also generate greater brand recall.
Shoppable Ads
These ads allow viewers to purchase products directly from the ad, without having to leave the platform where they are viewing content.
This functionality offers unprecedented convenience for consumers and a great opportunity for brands to convert attention into immediate sales.
New advertising products
- Integration with CTV platformsDisney has integrated these new ad formats into its CTV platforms, leveraging its broad user base to maximize the impact of these ads.
- Focus on the modern consumerDisney's initiative is clearly aimed at targeting younger, technologically advanced consumers, who are looking for more interactive and less intrusive advertising experiences.
Impact on the advertising industry
With the introduction of these new formats, Disney is setting a new trend in digital advertising.
Advergames and shoppable ads represent a significant evolution of traditional advertising methods, offering new forms of interaction that can result in higher conversion rates and deeper engagement.
Industry experts have expressed optimism about the potential of these new formats.
Other players in the industry are expected to follow Disney's lead, which could lead to widespread adoption of these formats in the coming years.
The future of advertising at CTV
The CTV advertising market is projected to experience significant growth in the coming years, with Disney playing a crucial role in its development. As more platforms adopt these formats, CTV advertising could become the industry standard.
Por advertisers looking to integrate these new formats into their strategies, it is essential to understand best practices and adapt their campaigns to maximize impact.
Advergames and shoppable ads offer a unique opportunity to connect with consumers in deeper and more meaningful ways.
Disney has set a new standard in the advertising industry with the introduction of advergames and shoppable ads on its CTV platforms.
These formats not only transform the way brands interact with their audiences, but also promise to redefine the future of digital advertising.
Advertisers who want to stay ahead of the curve should consider embracing these technologies and taking advantage of the opportunities they offer.
