Discount coupons A sales incentive strategy?

As a customer or as a company, we have sometimes obtained discount coupons, but we always wonder if they are really a discount?

For digital sales, coupons generally have the main objective of incentivizing digital sales so that customers can consume more at a low price to generate engagement, attract new customers or incentivize the purchase of more products from current customers.

Before we go any further, you may be wondering what is a discount coupon?

Well, coupons are a tool that allows you to grant a percentage discount, this discount can be for a fixed amount, or bonus shipping of the purchase. These coupons generate a code that your customers can enter at the checkout of your online store. online store checkout to apply the discount you have configured to their purchase.

But what you didn't know is that coupons are not only famous for giving discounts, behind this tool is its true essence which is to be able to promote your products or services and so you can also use this tool to extend your products or put it as complementary products to promote the arrival of your new line.

There is no one who rejects a discount coupon and this is because it gives the feeling of savings on products purchased by the customer, it also encourages them to buy in the same establishment where the offer is in force and this is an advantage, plus they can take your products while your company is becoming known by this means of marketing, yes as you can read, coupons are a means of marketing to publicize your business, of course as long as it can be applicable.

You can see these coupons as a win-win and in order to visualize it in the best way these are some advantages that as your business can have also the customer acquires it:

Advantages:

• The coupons give you the possibility to choose: how many uses they can have in total, on which dates they will be available, to which product categories they apply, and from what specific amount in the purchase they are available.
• You don't have a limit! You can create as many discount coupons as you want, of any type.
• They are easy to use and promote: You can share them to one-off customers, on social networks or through targeted ads or campaigns, you can also place the code in your store.

The advantages for your customers would be:

• They save on the products or services they need, or at least have a sense of savings.
• They can purchase products or services that they would not be able to access at their normal price.
• They feel more satisfied with the product, due to the feeling of savings.
• They can buy more things and also save more money
• They are familiar with products or services and remember existing ones

And well, just like everything else, this tool has limits and in a summarized way they would be the following:

1. You cannot limit one coupon per person: So we recommend that you send the coupon only to the people you want to have access and limit it by the total. If there are only a few people, you can create a coupon for each person and send it to them individually.
2. They apply only to the products and not to the shipping cost (except for the free shipping coupon). In addition, your customer can only use one coupon code per purchase.
3. Coupon creation is not available in all plans.

A very important thing you should do before making your coupons is to design the design of the same always put a start date and end date to always have control over them, you should also make sure that your financial plan helps you to put the discount to certain products or services you offer, always take it for periods to better analyze the performance of your sales.