At 99 Degrees we use Dynamic Content Optimization (DCO) to deliver creatives that automatically adapt to the context, behavior and profile of each user.
We speak at the right time, with the right message, to make each impact more relevant, useful and effective.
DCO⁹⁹⁹ allows you to create thousands of versions of the same ad based on real-time data, generating hyper-personalized messages in an automated way. This not only improves engagement, but also considerably increases conversion rates and the efficiency of your campaigns.
Our DCO ads are designed to automatically adapt to your needs:
Different products according to climate, area or stock availability
Messages that respond to the market or customer profile
Versions by location, climate or family profile
Creative according to agenda or particular preferences
Tens, hundreds or thousands. The number depends on the combination of rules and variables defined. Everything is managed without the need to design one by one.
Yes, we can integrate your catalogs, promotions, audiences or CRM through files, feeds or API.
Yes, DCO integrates naturally with DSPs and platforms such as Google, Meta and others.
Each version is trackable. We can measure clicks, conversions, interactions and compare which message/user combination works best.
In a matter of days, depending on the data structure and complexity of the creative framework.