Although stories can vary depending on the context, the topic, or even the intention given to them, human beings by nature communicate them and want to hear them. Although this can be analyzed and used in different areas, one of the main ones is marketing. Stories can be used to sell.
We only need to turn to our past to realize this, between the 20's and 40's when the radio was the main means of entertainment, radio soap operas such as "Kalimán", "Una flor en el pantano" or "Chucho el roto" were famous.
The way in which creators could make the most of this media was with specific audios to create an ambient atmosphere and open the way to their audience's imagination.
In the 50's and 70's, when television reached its greatest splendor, entertainment revolutionized with the tools of movement and the visual part, this gave the population a more revolutionary way to have fun, since they could live exceptional experiences without the need to be present.
Both media were used for marketing purposes linked to the stories that were transmitted, in the case of television we can remember great programs such as "The Lone Ranger", "Bonanza" or "The Pioneers".
In the scenario we are currently witnessing, social networks play an important role for sales, although at first glance it may seem easier to reach people because any individual can create content, it is necessary to carry out a planned strategy to attract the attention of the public.
Why a strategy? Well, by nature, if the human being realizes that he is being used for sales, he automatically rejects the message presented to him (even if the product or service would be useful to him).
Therefore, telling stories, making them feel identified, as well as offering them a guarantee or learning, are the best current strategies with the best results. People commonly seek to gain something extra when acquiring a product or service, in this way, if for example, I would like to buy a guitar, I think I only need that, an instrument, however, it is safer to buy in a store that gives me the case to protect it, but I would consider even more the place where they give me the case and a basic guitar guide for beginners.
It may seem simple to apply this practice, however, it is essential that companies do not fall into unethical processes, such as manipulating or cheating, as this affects not only the company's image, but also the overall and long-term reputation of the business.
Another mistake that entrepreneurs make when starting is not investing time and money in a good content strategy, the internet has allowed us to reach more people, spend little and a comfort that comes from the immediacy it provides; but if we do not know how to take advantage of its benefits we can fall into superficiality, boredom, everyday life and therefore in the lack of differentiation among our competition.
Therefore, it is necessary that we always see and act as consumers, what this is, is to give what we would like to receive, to create, what we would like to observe and sell, what we would like to buy, in this way we can offer a "give and give" in which both parties benefit successfully. Let us always remember that our ultimate goal is to achieve a fair company-customer exchange.
If you are still having trouble finding the right way to attract your audience, keep their interest, make a call to action, need inspiration or simply going through a creative block that has kept you stuck, remember that you can always approach 99º Degrees, we can help you grow your business, we have qualified personnel in the marketing area that will make it easier for you to take the reins of your business.
For more information, please visit our website: https://99degrees.tech/
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