Digital Marketing Strategies

By Graciela Martínez Cruz

These are some of the digital marketing strategies you should take into account:

1. Content Marketing: It is focused on creating and distributing valuable content to attract a target audience. It also serves to position your brand as a leader in the industry.
2. Search Engine Marketing: Also known as search engine marketing. SEM helps you rank immediately in search engines such as Google, Yahoo, Bing, etc. This method is so efficient that your brand will be one of the first to appear in search results.
3. SEO Strategy (Search Engine Optimization): Consists of optimizing your website so that search engines crawl your site and rank it high. SEO is divided into two groups, the first is SEO On-Page (inside your site) and the second SEO Off-Page (outside the site).
4. Inbound Marketing: It is a modern strategy that combines different online marketing tactics to attract, engage and delight customers. It seeks to convert them into contacts in a database and is developed in 4 stages: Attract, convert, close and delight.
5. Marketing automation: Manage social networks, attract visitors to your blog, run email marketing campaigns, etc.
6. Email marketing: It is a communication strategy that uses email to establish a direct relationship with each customer within a database. It can also automate support team functions and develop loyalty programs.
7. Social media marketing: These are all the methods you can do through social media in order to promote your brand. It builds communities and allows for greater growth.
8. Affiliate marketing: This strategy is usually effective, since affiliates are in charge of finding more prospects, making your community grow in a favorable way.
9. Influencer marketing: It consists of achieving a series of collaborative links between brands, companies and people with high visibility on the Internet. This allows your brand to achieve a good position and generate a great demand.
10. Permission marketing: This is the relationship that you can maintain with users based on permissions so that you can send communications. This marketing must be: anticipatory, personal and relevant.
11. Conversational marketing: Get current and potential customers to talk positively about your products and services, raising your brand's profile. Offer not only a good product, but a unique and valuable experience.

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