Benefits of using GIFs in social networks
According to Alex Chung (CEO of Giphy), if a picture is worth a thousand words, "the average GIF contains 60 frames, so it's capable of conveying up to 60,000 words. The same as an average novel."
GIFs handle a fun and youthful language, yet they are much more than a simple entertainment format and the best of all is that you can find them in every corner of the Internet and social networks like Facebook, Tumblr and Twitter.
GIFs in social networks:
Currently, GIFs are an important link to communicate and transmit emotions within social networks. This time we want to tell you more about them so you can take advantage of them every day.
What are GIFs?
They are soundless animations that consist of a series of frames that repeat in a loop over a period of 5 to 10 seconds, so they can be played from any device in a simple way.
They are easy to find! There are several libraries of animated images on the Internet that you can use without any problem. But, if you are more creative you can create your own GIFs with the help of both free and paid tools that you can find on the net.
Remember that there are very elaborate GIFs, but also very simple ones, either way, their main attraction is based on surprising, amusing, communicating and teaching.
Benefits of using GIFs
Currently, the use of GIFs in social networks has become fashionable, more and more brands are using images or animated videos to publicize their products or services. In this way they have managed to convey the characteristics of their brand in an innovative, entertaining and attractive way.
GIFs have helped to reinforce the "call to action" because they are very short and also tend to get more clicks than a simple image.
So, what are GIFs used for on social networks?
- They are commonly used to connect with the audience and create a new form of communication through the brands' social networks.
- They are also useful in the transmission of messages without the need to use words, which makes them more attractive.
- GIFs help us create fun conversations between users and the brand.
- They usually have a longer range.
GIFs are an extraordinary resource as long as they are used in a coherent way, look for them to complement and enrich the topic you are talking about, so use them with moderation since in excess they can be very annoying.
