Investment in digital marketing will exceed 63% of the total budget by 2024.

Learn about strategies to optimize your digital resources and the emerging technologies that are changing the marketing landscape. marketing.

Recent numbers in the marketing world are a clear reflection of a digital revolution underway. According to a study highlighted by Merca2.0, it is expected that more than 63% of the marketing budget will be channeled to digital platforms during 2024.

The change not only shows an adaptation to new consumer habits but also marks an era where digital strategies become the heart of modern marketing.

Digital era in marketing

The digital age has transformed everything we know about interacting with customers. Once, digital channels were an add-on; today, they are the command center of any effective marketing strategy.

This transformation is a direct response to how technology has changed our lives, especially in how we shop and relate to brands.

Changes in consumption patterns

The modern consumer is a savvy navigator of the digital world. With a smartphone in hand and constant access to the Internet, they expect quick responses, personalized services and a shopping experience that feels as natural as scrolling through their newsfeed.

This evolution in consumption patterns forces brands to be more agile, innovative and digitally oriented.

Comparison with previous years

When we look back, we see that the increase in digital investment has been steady and significant. This increase of almost 5% over the previous year underscores a trend that shows no signs of slowing down.

Brands that have been consistently investing in digital are seeing these efforts translate into deeper and more profitable relationships with their customers.

This change in budget allocation is a clear message: adapt or get left behind.

But this adaptation goes beyond allocating funds; it is an invitation to rethink how we operate, how we communicate and how we deliver value to our clients in a digitally dominated world.

Opportunities on the digital horizon

For proactive brands, this is a time full of opportunity. The key is to understand and use the new digital tools to create stronger and more meaningful connections.

From artificial intelligence to big data analytics, brands that can use these technologies to better understand their customers are laying the foundation for long-term success.

Focus on emerging technologies

Investing in emerging technologies is not just a good strategy, it is essential. Tools like artificial intelligence, big data, and machine learning are crucial to unlock deep insights about the market and anticipate consumers' needs before they are even aware of them.

No digital strategy can succeed without a strong investment in user experience. From interface design to personalized content and responsive platforms, creating experiences that captivate and retain users is more than a competitive advantage; it's a necessity.

Looking ahead, it is clear that digital marketing is not just a part of the big picture; it is the big picture itself.

Now is the time to embrace change, explore new possibilities and ensure that your brand not only survives, but thrives in this new digital age.