Search Engine Optimization and why to include SEO strategies in your marketing plan
Currently, within the digital environment there is a great diversity of strategies to reach more people, for this reason digital agencies opt more to include SEO services to boost the online presence of brands.
What is SEO?
SEO, by its acronym in English Seach Engine Optimization are techniques to build search engine positioning and optimization of websites for search engines, this process improves the visibility of brands in the organic results of the different search engines.
Algorithm and updates
SEO is one of the tools that has changed the most in recent years. We only have to look at the large number of updates implemented on various commercial, personal or health websites.
SEO strategies are generally divided into two groups that will help you in a way that meets your needs.
- The first is the On Site: this is more to give you relevance, it also ensures that the site is optimized so that the search engine understands the main thing, which is the content of the site.
- The second is Off Site: which focuses on the internal issues of a website such as the number and quality of links, presence in social networks, mentions in local media, brand authority and performance in search results, i.e. the CTR of our results in a search engine.
But... Why use SEO?
The answer is easy, an SEO focused website will be more useful and relevant to both users and search engines. Although search engines cannot yet see a web page as a human does, it is necessary to help search engines understand what each page is about and whether or not it is useful to users.
SEO is the best way for users to find a product or service through searches where the website is relevant. These users are looking for what you offer. The best way to reach them is through a search engine.
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