A purposeful campaign that connected on the streets and in the networks
For International Women's Day (8M), 99 Degrees designed a 360° campaign to highlight and celebrate the women who are part of our agency. The challenge was to convey a respectful, authentic and powerful message in both public spaces and digital channels.
The challenge
An institutional campaign on 8M requires sensitivity, coherence and a genuine approach. It is not an issue to capitalize on, but to make visible and generate positive conversation.
Main challenges:
- Consistency in communication: maintain a respectful tone aligned with the agency's values.
- Reach and visibility: achieve a remarkable impact both in outdoor advertising and in networks.
- Cultural sensitivity: approach the subject matter in a respectful and authentic manner.
- Impact measurement: evaluate success in terms of engagement and brand perception.
The solution
We designed a comprehensive strategy that would connect with the audience in an emotional and transparent way.
Actions implemented:
- Visual and textual content that highlighted the contributions and trajectories of 99⁹ women.
- Individual stories and achievements shared on social networks, using relevant hashtags to amplify reach.
- Outdoor advertising: billboards in strategic locations in Mexico City, with clear and powerful messages.
- Coordination of messages to ensure consistency between OOH and digital channels.
Impact
- Increased agency visibility: greater presence in the digital conversation.
- Empowerment and recognition: visibility of female talent within the agency.
- Improved corporate image: positive perception of 99⁹ culture.
- Engagement in social networks: increase in interactions, comments and organic shares.
Services⁹⁹ used.
- Institutional communication strategy
- Social media content development
- Outdoor advertising (OOH)
- Brand Storytelling
- 360° campaign planning and execution