From an idea to a brand with comprehensive presence
EMUNÁ trusted us to create their brand universe from scratch: from naming and visual identity, to their complete digital ecosystem, including a functional app, website, network content and OOH advertising materials.
The challenge
The yoga studio needed an on-trend, visually appealing brand with a top-notch digital experience to connect with their audience and facilitate access to their services.
Challenges to be solved:
- Naming and brand concept: find a name with meaning and visual potential.
- Coherent visual identity: logo, color palette and modern and functional graphic elements.
- Communication materials: design of content for OOH and social networks aligned with the brand's DNA.
- Digital development: create an app and website to facilitate navigation, reservations and purchase of products or classes.
The solution
We create an integral experience for EMUNÁ, from strategy to execution.
Actions implemented:
- Naming, branding and visual concept with a relaxed, contemporary and spiritual identity.
- Design of logo and visual elements ready to be used in all formats, both digital and printed.
- Development of OOH and creative materials for social networks, maximizing visual coherence and aesthetic appeal.
- Design and development of the app and website, with a clear, accessible and integrated interface to your business model.
Results
- Brand recognition: EMUNÁ achieved a prominent position in its niche.
- Visual consistency across all communication channels.
- High engagement with users thanks to its user-friendly identity and seamless digital experience.
- Effective lead acquisition and increase in bookings.
- Ease of access through functional and visually attractive app and site.
Services⁹⁹ used.
- Creative consulting and branding
- Naming and brand concept
- Visual production (OOH and social media)
- App and website development
- UX/UI
- Digital marketing (content and performance)