Movement, identity and conversion
GoBaik trusted us from the very first step: we created the name, defined the brand concept and developed a comprehensive strategy that would connect with a young, active and constantly moving audience. From branding to ecommerce, everything was designed to drive a revolution in urban mobility.
The challenge
GoBaik needed a powerful identity that would stand out in an emerging and competitive market, along with a robust digital infrastructure to market its products directly online.
Challenges to be solved:
- Naming and brand concept: to reflect a fresh, modern vision aligned with urban mobility.
- Visual identity design: create an attractive, memorable and coherent image.
- 360° strategy: execute an omnichannel campaign to generate recognition and traffic.
- Integrated materials: develop assets for social media, outdoor advertising and packaging.
- Functional and attractive online store: generate a smooth and reliable shopping experience.
The solution
From naming to conversion, the focus was on creating a consistent, cutting-edge and effective brand experience.
Actions implemented:
- Branding from scratch: creation of the name "GoBaik", logo and visual system aligned with the promise of urban mobility.
- 360° campaign: execution of content strategies in social networks, design of OOH materials and packaging proposal to consolidate the identity.
- Custom ecommerce site: design and development of a visually appealing and easy-to-navigate online store that reflects the essence of the brand and facilitates conversion.
Results
- Brand recognition: quick positioning in the market thanks to a strong and distinctive visual identity.
- Visual consistency: homogeneous and professional presence in all channels.
- Engagement with the target audience: growth in social networks and organic conversations.
- Increased sales: an intuitive shopping experience that drives conversion and customer loyalty.