From traffic to results: ecommerce that converts
Juguetron trusted 99 Degrees to optimize the performance of its online stores, both for its own brand and for Lego Stores Mx. The challenge was clear: to make the ecommerce profitable, increasing conversions and structuring a data-driven strategy.
The challenge
Although the online stores had traffic, they were not generating enough conversions to be profitable. The goal was:
- Increase the volume of conversions.
- Position and give visibility to the Juguetron and Lego Stores Mx sites.
- Create your own databases for future personalized campaigns.
- Implement segmented and effective conversion strategies.
The solution
We design a comprehensive strategy focused on performance, conversion and proprietary data generation for continuous optimization.
Actions implemented:
- Use of digital media to generate awareness and capture qualified audiences.
- Creation of primary databases through customized digital journeys.
- Advanced segmentation for conversion campaigns based on interests and behaviors.
- Constant campaign optimization and conversion-oriented UX.
Impact
- 3,492 sales generated during the campaign.
- Conversion rate of 3.92%.
- 2.4 million pesos in revenues.
- ROAS of 6.12, consolidating ecommerce profitability.
Services ⁹⁹ used.
- Conversion strategy
- Data & performance marketing
- UX/UI optimization for ecommerce
- Segmented digital campaigns
- Creation and management of own databases