Brand design and integrated communication for a beverage with attitude
With Mezcla Brava, our challenge was to develop from scratch a powerful, fresh and consistent visual identity, capable of positioning the brand as a distinctive proposal in its category. Through a 360° strategy, we integrated branding, editorial materials, digital and print creativity to launch the brand with strength.
The challenge
Mezcla Brava needed to break into the market with a strong, recognizable and versatile image to connect with its consumers on different platforms.
Main challenges:
- Graphic consistency: achieve visual coherence in all media and formats.
- Brand identity: create a brand with a defined personality and high aesthetic value.
- High-impact materials: design attention-grabbing editorial and promotional pieces.
- 360° campaign: integrate digital, print and audiovisual actions with an omnichannel approach.
The solution
We created a visual identity with character, supported by a comprehensive communication strategy that launched the brand at all its touch points.
Actions implemented:
- Complete branding design: logo, color palette, typography and unified visual style.
- Editorial materials: design of catalogs, brochures and packaging with high visual impact.
- Creativity for social networks: design of templates and graphic pieces to strengthen digital presence.
- Planning and execution of a 360° campaign, covering digital, print and audiovisual media.
Impact
- Increased brand recognition: significant increase in Mezcla Brava's visibility.
- Brand consistency: strengthening the visual identity in all media.
- Higher engagement: more interaction and connection with your target audience.
- Measurable results: increase in demand and sales, validating the success of the campaign.