From booth to inbox: intelligent tracking that converts
Montacargas del Valle de México trusted 99⁹ to enhance its participation in a key industry exhibition. Our challenge was clear: to capture data from interested attendees and transform it into real business opportunities.
The challenge
Participating in an exhibition without losing the leads generated is a common challenge. Forklift needed:
- Capture real-time data from interested attendees.
- Avoid post-event loss of contact.
- Personalize communication to convert interest into sales.
Our solution
We create an intelligent capture and automation ecosystem:
Actions implemented:
- Customized Landing page: designed to register attendees with optimized forms.
- Structured database: all information was stored in Marketing Cloud for total control.
- Automated Journey: follow-up emails with relevant content, automatically triggered for each type of lead.
Results
- 4x more leads: effective capture thanks to the digital ecosystem.
- 3x increase in sales: personalized and timely follow-up.
- Cost reduction: less manual effort, less missed opportunities.
- Better customer service: immediate and personalized interactions.
Services⁹⁹ used.
- Automated email marketing
- Landing page design and development
- Data capture and storage
- Integration with platforms such as Salesforce Marketing Cloud
Complement your strategy
Leverage the power of our combined services to scale your business:
- Digital Marketing: position your brand and convert leads with ads, advertising and social media.
- CRM & ERPlead management, sales and automation in one place.
- Apps and WebsCreate customized digital environments for trade shows, events and sales.