Chocobombas, technology and Christmas magic to connect with consumers
During the 2025 holiday season, Alpura carried out a high-impact immersive activation in the CDMX: a ShowBus completely intervened as a "Chocobombas Factory" and "Taller de Manchas", a multi-sensory experience designed to attract, surprise and emotionally connect with customers from the point of sale.
Outstanding results
- 10 events distributed in 5 high-traffic Walmart stores
- 16 days of strategic branding on route CDMX
- +10,000 people reached during the campaign
- 3,200 product samples distributed over two weekends
- 440 promotional gifts delivered (220 personalized chocobombas + 220 branded glasses)
- Total reach in both physical activations and social networks, reinforcing brand recall.
Services⁹⁹ used in this project.
- BTL and activationsConceptualization, logistics, execution
- Production: ShowBus intervention, props, materials and assembly
- Tasting and sampling: consumer experience design with Alpura products
- Designvisual materials, glasses and branding
- Experiential technologyPersonalized and engaging interaction
Do you want your brand to generate memorable experiences at the point of sale?
The ShowBus is the ideal vehicle to connect with the consumer in a creative way. Combine it with sampling strategies, BTL activations and digital marketing campaigns to take your brand to another level.