From visual identity to conversion: digital strategy that makes an impact
Sonría México trusted ⁹⁹ to develop a comprehensive digital marketing strategy to strengthen its online presence and consolidate its position as a leading dental clinic. From digital branding to multichannel campaigns, our approach was clear: attract, convert and build loyalty.
The challenge
Sonría México needed a strong visual identity, effective digital campaigns and an omnichannel approach that not only captured attention, but also translated that interest into scheduled appointments.
Main challenges:
- Coherent and attractive visual identity in social networks.
- Digital ads designed to engage and convert.
- 360° integrated campaigns to achieve effective presence in multiple channels.
- Audience engagement: achieving genuine interest and maintaining it.
The solution
We designed and implemented a complete strategy to maximize the digital impact of Sonría México.
Actions implemented:
- Creation of visual identity: design of coherent graphic line for social networks and digital platforms.
- Design and production of digital ads: persuasive and performance optimized creatives.
- 360° campaigns: multichannel strategy (social networks, advertising campaigns, inbound marketing).
- Content plan to maintain engagement and reinforce brand authority.
Impact
- Increased brand recognition: notable increase in visibility and recall of Sonría México.
- Improved interaction with the audience: greater engagement and loyalty in networks and digital channels.
- Increase in conversions: increase in appointments scheduled thanks to the effectiveness of the campaigns.
- Competitive positioning: Sonría México consolidated as a leading and reliable dental clinic in its market.
Services ⁹⁹ used.
- Visual identity development for digital
- 360° campaign strategy and execution
- Digital ad design
- Social media content strategy
- Performance marketing