We dress the white city in purple
For its campaign in Yucatan, Suburbia trusted ⁹⁹ to execute a high-impact strategy that combined traditional outdoor advertising with digital geolocation tools and a significant dose of creativity.
The challenge
Suburbia needed to generate notoriety in one of its key markets and position its visual identity in a forceful way in the public space. The goal: to be recognized, generate digital conversation and drive traffic to the store.
Challenges to be solved:
- Collaboration with influencers: select local profiles, coordinate messages and ensure interaction with the audience.
- Effective outdoor advertising: produce and place visually appealing creatives at strategic points.
- Accurate measurement: use geofencing to track impacts and measure results.
- Visual innovation: propose novel formats that generate a "wow factor".
The solution
We created a multi-channel brand experience that connected with the public on the streets and on social media.
Actions implemented:
- High-impactOOH: billboards and XXL screens in key traffic areas.
- Mobile billboards with perifoneo to reach residential and commercial areas.
- Illuminated nighttime Walking-Boardsan innovation ⁹⁹ that transformed the night into a showcase.
- Local influencers campaign with personalized content aligned to the brand identity.
- Geofencing technology to track impact zones and optimize media distribution.
Results
- Social Media Boom: Significant increase in engagement and followers on social networks thanks to collaborations with local influencers.
- Store Footfall: Significant increase in customer traffic to Suburbia stores, driven by geofencing and outdoor advertising strategies.
- Brand recall: Increased brand recall and recognition thanks to omnichannel presence and innovation in advertising methods.
- Impact in Key Areas: Direct and lasting impact in strategic areas through mobile billboards and Walking-Boards, leaving a significant visual footprint.