Instagram is the second most engaged network engagement, advertising on this network is a priority for many companies today. Advertising on Instagram is appreciated in the following way.
- Ads in the feed: these are ads that appear in the classic timeline and appear to be a normal post, but are differentiated with the "advertising" tag.
- Ads in stories: these are ads that appear in the same vertical format as the images and videos in stories. They indicate that they are promotions and are usually natural, one ad appears every 4 or 5story accounts.
Types of advertising campaigns on Instagram:
- Awareness: this type of advertising campaign is oriented to obtain brand visibility. It is ideal to improve the reach of users, as well as the frequency with which they remember you.
- Consideration (Prestige): it is recommended to achieve objectives related to clicks on the website. It also improves the reach and frequency of interaction with the specific target.
- Conversion: this is the best formula to achieve interactions with an App, content downloads, lead acquisition or purchases.
Now that you know how Instagram works and why it is important for your brand to be present on it, we present the benefits you can get by betting on ad campaigns.
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