The application is entering a new stage where it is increasingly concerned with providing the necessary tools to carry out effective marketing strategies.

TikTok has unveiled new conference features such as CreatorMarketplace and Shopping, presenting new opportunities for marketing strategists.

TikTok and Social Networks

The pandemic caused several social networks to achieve potential success as a result of the confinement, one of those that most demonstrated its potential was TikTok.

This platform launched in 2016, has managed to position itself alongside the most used social networks in the world, competing with others that have already been on the market for more than 8 years, positioning TikTok as the seventh most used social network worldwide with 689 million registered users in January 2021.

The growth and importance of TikTok has made businesses look for different ways to carry out their marketing strategies within the platform, giving entry to a new world of business for that reason took place the TikTok World event which aims to invite brands to carry out their marketing strategies.

It showed new alternatives and tools for brands to market their products.

TikTok Creator Marketplace

TikTok Creator Marketplace would allow brands to self-manage and find content creators that align with their brand to create more effective strategies, targeting an audience to whom such products may have the greatest acceptance.

This search can be filtered by the types of content being published, approximate views, location and more.

Tiktok is no longer a pure entertainment platform.

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