OXXO'S STRATEGY

IS OXXO'S PROMOS STRATEGY WORTH IT? HERE WE TELL YOU.

Data provided by INEGI and the National Chamber of the Beer and Malt Industry place Mexico in 30th place in the world ranking.

Within the great variety of shopping options that exist within the national territory, Oxxo stores have managed to maintain consumer preference.

It is estimated that on average a Mexican consumes about 1.3 liters of beer per week.

Within the Mexican territory there are thousands of options to acquire products and services, from the popular street markets, symbol of the Mexican streets, or the corner stores and grocery stores, to the monumental central de abasto, or self-service stores and supermarkets, which is why one of the main doubts of national consumers, is where it is more convenient to buy such products, which is why an Internet user, was given the task of testing the famous "promos" of Oxxo in beer and solve the question of Oxxo v.s. el super.

How much beer does a Mexican consume on average?

Data provided by the National Institute of Statistics and Geography (INEGI) and the National Chamber of the Beer and Malt Industry indicate that until last year Mexico was ranked 30th in the world in terms of beer consumption.

Similarly, it is that the annual per capita consumption of beer in Mexico went from 55 to 68 liters between 2014 and 2019, which means that on average each Mexican consumes about 1.3 liters of beer a week, this according to data provided by the report "Knowing the beer industry" prepared by INEGI and the National Chamber of the Beer and Malt Industry.

Oxxo vs. the supermarket Are the promotions worth it?

Since their appearance in 1978, Oxxo stores have managed to position themselves within the preferences of national consumers, due to the fact that they have positioned themselves with the sale of service payments, deposits, self-service store products; however, one of the characteristics of these stores, in addition to their 24-hour availability, is the section of their promotions, which although they are visible in various products, those related to beer and wine are some of the most requested.

One of the most famous "promos" of Oxxo stores is the offer of three cans for 53 pesos, which can offer beer brands such as Corona, Modelo or Tecate sometimes, which is compared to a supermarket offer, which is 4 cans for 76 pesos, so the internet user points out that in Oxxo you can save up to two pesos with their promotion, In second place, the content creator points out that the 12 pack of Indio brand beer costs 155 pesos in promotion, while in his comparison in the supermarket, it is in a similar range, finally the content creator points out that the price of the 12 pack of victoria, you can save up to 80 cents per can in his comparison with supermarket prices.

Within the comments generated in networks, it was pointed out that Oxxo stores offer an extra, this due to the ease of access that allows and the collection that is usually simple, in addition to its availability, this due to the hundreds of stores that are active within the national territory.