Do you have a business? We tell you the benefits of creating an app
In this new digital era in which we live, it is very common to use cell phones that have different applications that allow us to communicate with other people, book trips, look for directions, buy groceries, among other activities that were previously impossible to do from a cellular device.
According to a study by We Are Social, as of last year, there were more than 5.19 billion users with mobile devices, which represents 67% of the world's population. On the other hand, if we focus on Peru, there are 19.90 million users who use applications on their cell phones.
For this reason, it is important that your business or enterprise has an app, because it will allow you to reach more users. In this article, we tell you the benefits of having an app for your business.
You will be able to make your brand known
Having an application will allow many people to know your brand because you can interact with your audience and carry out loyalty strategies through this platform.
Improved customer service
There are millions of people who have a smartphone in the world, therefore, it is a way of communication that they will have with your business. In fact, you can use this medium to learn about complaints, incidents or recommendations about your business so that you can improve and create strategies that meet the demands of your target audience.
An easier way to build audience loyalty
Within an application you can carry out strategies such as promotions, contests, segmentation, among other actions that will ultimately benefit you because they will highlight your competitive advantage over your main competitors. It should be noted that according to the We Are Social study, 89% of our cell phone usage is used in applications.
You will be able to save money by carrying out advertising campaigns
Creating an application is not cheap because it has to be done according to the needs of our business. But, if we think about the future, it is the most recommendable because you will be able to carry out actions and advertising more economically than in traditional media.
What is the future of applications with new technologies?
Technology and the Internet continue to advance by leaps and bounds in the world. In fact, they are already providing a benefit to different sectors, including digital marketing.
For example, since a few months ago, the 5G networkis being installed in all countries of the world. This is a mobile network that provides 100 times more speed than fiber optics and is 10 times faster than its predecessor 4G.
Also, it only provides a latency, i.e. a load, of 5 milliseconds. This will make it possible to connect in real time from anywhere in the world. This network will enable real-time campaigns and app broadcasts.
Artificial intelligence is also being developed, which means that in a very short time we may soon have augmented reality, 360° advertisements, holograms, biometric identification in our daily lives.
