Video Marketing, Voice Marketing, Email Marketing and SEO
Day by day technology has been advancing and every day we have more tools that help us to stand out in the professional field, so this time we tell you about the current trends in digital marketing.
What is Video marketing?
Video marketing has always been an excellent communication and marketing strategy, just as in the early days of television, product marketing through video has become the most used format in content marketing, surpassing blogs and infographics.
Among the types of video marketing that are trending are: live streaming, animated explainer videos and user generated content.
Benefits of Voice Marketing
One of the challenges of Voice Marketing for companies is to gain relevance in voice searches. To do this, they have to analyze their users' information to find personalized answers to their questions. That is, they have to polish their keywords and optimize their on-page and off-page SEO so that these intelligent devices include them in their answers.
Some of the benefits of voice marketing are:
It is much more convenient and straightforward.
People are used to talking and, for many, it is the easiest way to express themselves.
In addition, it gives rise to multitasking.
It gives more segmented information since listening to a person can give you clues about the context in which he/she is.
You can reach people who don't have time.
What is E-mail marketing?
Now that people spend much more time on their computers and attentive to their e-mail, e-mail marketing is an excellent opportunity to be seen and, why not, make a sale.
If you are going to include email marketing in your digital marketing strategy, you should know that there are two types of emails you can send: occasional and automated. The first ones depend on the type of your business. Some examples of occasional e-mail marketing are newsletters and e-mail campaigns.
On the other hand, automated e-mails are, as the name implies, automatic. For example, if a person makes an online purchase, you can send them a transactional e-mail, thanking them and informing them of their order. There are also marketing automation e-mails that are sent automatically based on an action, such as attending an event.
One of the great advantages of this digital marketing strategy is the possibility of reaching people who do not follow you on social networks or even are not on them. Through email you can reach those who have already interacted with your brand at some point and have shown interest.
Shoppable Posts: Shop through social networks
Users can buy a product or service directly from a social network when they see a post with something they liked. The idea is to make the process more direct and in fewer steps, making the user's life easier and streamlining transactions.
This has been seen in different types of social networks such as the Facebook Marketplace, the ability to integrate Shopify with Instagram or the shopping links offered by Pinterest.
SEO Content: What is SEO?
Digital marketing encompasses a set of actions and techniques that seek to position a website or content in the best positions in search engines. Consequently, one of the best known techniques is the creation of SEO content.
Here are some SEO strategies that are part of the marketing trends 2021.
One-click searches: When it comes to specific questions, one-click searches refer to those in which the user expects to find answers without leaving Google. This place is the SERP page (Search Engine Results Page or search engine results page) and some examples are lists, news headlines, figures, among others.
Semantic SEO: What is semantics? It is the study of the meanings and interpretation of signs. Therefore, this type of search is based on the ability to interpret the user's intention through the way we converse: semantic SEO.
This is possible by combining keywords with synonyms, identifying a common theme and interpreting the language and context of the search.
100% Optimization: Nobody wants to wait for a page to load. If it does, they will usually close that page and look for another one. Patience today is a luxury and brands cannot tempt users. Therefore, it is mega important to optimize web pages for desktop, tablet and mobile use.
At 99° Degrees & Co we help you to make use of these digital marketing trends so you can position your brand and get the results you are looking for. Follow us on our social networks and learn more about our digital marketing services.
