Digital content has become fleeting, users demand more information and this quickly loses validity, on the other hand, the behavior patterns of readers indicate that we pay less and less attention to what we see.

Currently, social networks are characterized by delivering a more organic content and above all with a duration that does not exceed three minutes if you are advertising a product or service. Because of this, videos have had an increase in advertising and digital marketing, brands seek to catch the attention of their potential customers in just a few seconds.

Of course, not all companies have the budgets to generate the audiovisual content they would like and not all of them have the time it takes.

We can see that the platforms with the greatest reach are mostly content that is created in an immediate way and that tries to limit itself to the shortest possible time.

Through this measure, the video platform created a free tool called "YouTube Video Builder" which, according to Google, is aimed particularly at companies that do not have the resources to create a video from scratch.

This tool has templates and several elements already designed in which you can work and speed up the creation process, the only thing you have to do is to modify certain aspects such as text, colors and music.

The tool has 10 templates, two of which are vertical. As for the duration of the videos, it will be 6 or 15 seconds, so the message must be precise and concrete to capture the consumer's attention.

Another thing that makes this tool interesting is that the advertising can be done through Google Ads, you only need to link your accounts and from there you can monitor the performance of your campaign with the video created.

For the moment we must say that it was offered in a beta phase, and although it is not the final product many companies have already been testing it with good comments.

This will undoubtedly speed up the creation processes and will force to improve the approach to be generated with so little time, speed and efficiency will be key within this tool.