Outdoor advertising has evolved significantly in recent years, integrating new technologies and methods to capture the public's attention. Effectively measuring OOH (Out Of Home) audiences has become a crucial task for companies seeking to reach their target...
SEO: Improve your online visibility
Search engine optimization, or SEO, is essential to any digital marketing strategy. Here are the basics to improve your search engine visibility and drive more traffic to your website. What is SEO...
CTV and Linear TV Advertising: Equality in 2028
The advertising landscape is changing rapidly, and Connected TV (CTV) is leading this change. According to eMarketer, CTV will reach a similarity with linear TV in terms of ad spend by 2028. This year, it is expected that the...
Innovation and efficiency in marketing with AI
Artificial Intelligence (AI) is here to stay and transform digital marketing. With its ability to analyze large volumes of data, personalize experiences, and automate tasks, AI is taking marketing strategies to a new level of efficiency....
TikTok boosts marketing with AI and avatars
At the TikTok World 2024 event, the popular short-form video platform unveiled Symphony Digital Avatars, an innovative tool that uses generative artificial intelligence to create customizable digital avatars in ads. This technology allows brands and content creators to...