At the TikTok World 2024 event, the popular short-form video platform unveiled Symphony Digital Avatars, an innovative tool that uses generative artificial intelligence to create customizable digital avatars in ads. This technology allows brands and content creators to...
Learn how Meta AI will transform digital MKT
Meta has taken a big step forward with the international expansion of Meta AI, an advanced Artificial Intelligence assistant built on the LLaMA 3 model. Below, we break down how Meta AI can transform your daily and creative life, giving you access to...
WhatsApp and conversational marketing
The way companies communicate with their customers has changed dramatically. WhatsApp, with more than 2 billion users worldwide, has become a fundamental tool for conversational marketing. This platform does not...
GPT-4o: The new era of conversational AI
GPT-4o is the new jewel of OpenAI, an enhanced and revolutionary version of GPT-4 designed to transform the way we interact with artificial intelligence. This native multimodal model enables real-time interactions with text, audio and images, offering...
Amazon Prime Video with advertising in Mexico
Discover how the introduction of advertising on Amazon Prime Video in Mexico affects users and advertisers. In the world of streaming, where competition is fierce and users are increasingly demanding, Amazon Prime Video has taken a step forward in the...
Digital MKT: Investment in digital channels
Investment in digital marketing will exceed 63% of the total budget in 2024. Learn about strategies to optimize your digital resources and the emerging technologies that are changing the marketing landscape. The recent numbers in the marketing world are...
Social Listening vs Media Monitoring
Have you ever wondered how big brands always seem to be one step ahead? The answer is simple, they employ two crucial techniques that, although similar, are fundamental and different for any marketing strategy: Media Monitoring and Social Listening. In...
Juridicon revolutionizes trademark registration with AI
Explore how Juridicon.ai uses Artificial Intelligence to revolutionize trademark registration in Mexico, offering a simplified and efficient process for startups and entrepreneurs. In a world where the protection of intellectual property has become as crucial as...
Learning to the beat of Spotify
Spotify is expanding its horizons beyond music and podcasts, venturing into the realm of online education with video courses. This new approach aims to leverage its large user base to deliver learning in a way that...
LinkedIn innovates with TikTok-style videos
This development highlights users' growing interest in quick and engaging content, similar to what TikTok has popularized. In a bold move to stay ahead of digital trends, LinkedIn is testing a new...