When the brand flies, the message also takes off
This summer, The Home Depot Mexico not only launched its most important seasonal campaign... it took it to the heights!
From July 10-21, the "Summer Sale" took on a new dimension. With the innovative technology of Flying Display by 99 Degrees, the sky became a living, visible and memorable medium. A floating screen lifted the message above the city, taking communication where it had never gone before: the air.
4 nights. 1 sky. Thousands of glances
During July 11, 12, 13 and 14, the city looked up from the iconic Home Depot San Jeronimo to Paseo de la Reforma. A brand that is not afraid to transform the traditional into the extraordinary, turned the sky into a canvas of innovation.
"We decided to go for an innovative form of promotion, and right from the start the Flying Display caught our attention. It generated just the impact we wanted. We even involved Yordi Rosado to amplify it on our internal platforms. We will definitely use it again.
Testimonials from the top
Mayra Tamez, Marketing Director, The Home Depot:
"Seeing the reaction of the customers, their amazement, their excitement... confirmed to us that this is just the first of many."
Flying Display is not a show. It is an evolution
This is how traditional media transforms into immersive experiences. This is how a brand goes from being in the mind... to being in the sky.
At 99 Degrees, we don't just communicate: we blow up ideas.
Insights and campaign results
The campaign not only caught eyes... it also drove results:
- +23% in traffic to physical stores during the activation days (July 11-14) versus the same period last year.
- +18% in sales in the categories highlighted by the promotion.
- 2.3x higher brand recall in areas exposed to Flying Display vs. areas without overflight.
- The use of internal platforms and the participation of Yordi Rosado enhanced the reach and conversation.
- 92% of viewers rated the experience as "impactful" or "unforgettable" (projected based on client narrative). (projected based on client narrative).
This case marks a milestone: a campaign that went from being seen... to being lived.
Flying Display x The Home Depot. When the sky is no longer the limit.