Unlocking MMM potential: Subway’s strategy.
In the fast-paced digital marketing landscape, Subway has emerged as a beacon of innovation, masterfully revitalizing the application of Marketing Mix Models (MMMs). Once perceived as obsolete, MMMs have been rejuvenated into indispensable tools for assessing the effectiveness of marketing strategies and media investments. Through strategic partnerships with Ipsos MMA and Google, Subway has unveiled […]
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