What is Voice Search and Why Should You Care? Voice search has become one of the most natural and fastest ways for people to get answers. With assistants like Alexa, Siri or Google Assistant,...
Nostalgia Marketing: How Retro Becomes a Winning Strategy
Nostalgia Marketing: Why Retro is Trendy and How to Use it in your Brand Strategy? Introduction: Retro Is Back... and It Sells Nostalgia marketing has taken center stage in the digital world. From ads...
How the Metaverse is changing marketing and advertising: analysis and opportunities for 2025.
How the Metaverse is Changing Marketing and Advertising: Analysis and Opportunities for 2025 Introduction: The Real Impact of the Metaverse on Marketing Strategies The Metaverse has emerged as one of the most disruptive technology trends in marketing....
UX/UI Trends in Digital Marketing for 2025: User Experience-Centric Design
The Power of Design in Digital Strategy In an environment where user experience (UX) and user interface (UI) design define the success of a digital marketing strategy, adapting to new trends is becoming more and more...
AI in Performance Marketing Execution
Optimization with Advanced Technology Artificial intelligence (AI) is revolutionizing performance marketing, a strategy focused on concrete results such as clicks and conversions. With AI, companies can take their campaigns to a new level of accuracy and effectiveness, automating...
TikTok on Target for 2025
The Future of TikTok in 2025: Bans and their Global Impact TikTok faces one of the most critical moments in its history in 2025 following a ban in the United States and new restrictions in Australia. These decisions not only affect...
Sensory Marketing Transforming the Customer Experience
The Impact of Sensory Marketing on Consumer Experience In a market saturated with advertising messages, brands are looking for innovative strategies to stand out and create deeper bonds with consumers. Sensory marketing emerges as a solution that appeals to the consumer's...
Why UGC is Essential to your Marketing Strategy
How User-Generated Content (UGC) Can Transform Your Marketing Strategy In a digital environment where trust and authenticity are paramount, User-Generated Content (UGC) has become an essential tool for brands. This content, created by...
Game Awards 2024 Revolutionizes Mkt and Advertising
The Game Awards 2024: The Perfect Showcase for Digital Marketing and Advertising This December 12, 2024, the Game Awards celebrated its tenth anniversary at the Peacock Theater in Los Angeles. Beyond recognizing the best in...
Street Marketing: Impact with Creative Ideas
What is Street Marketing? Street Marketing is an unconventional form of advertising that takes brands directly to the street. These campaigns are usually creative, unexpected and interactive, transforming common places into scenarios for memorable experiences. Its proposal...